With a warm call, you’re still the one making the initial contact (hence why it’s like an outbound strategy). Warm calling is sort of more in the outbound category, but it’s often labeled as inbound sales, so we’ll stick with that as well. Instead of cold calling, with an inbound strategy, you have both warm and hot calling. The next of the sales strategies you might employ for more sales is inbound selling. That’s probably because it’s more convenient to stick to that belief because cold calling can be so uncomfortable.Īs a salesperson, you’re on the phone enough, so you will get used to it. You’ll always come across stats and articles from salespeople and marketers saying cold calling is dead. Otherwise, salespeople wouldn’t do it anymore.Īccording to ResourcefulSelling, within the last year, a large percentage of buyers (69 percent) were willing to talk on the phone with new salespeople. Still, it’s an integral part of your strategy since it can deliver results. You have no idea how interested if at all, the lead is in your company’s products and services. This person has never talked to you either, so there’s certainly some inherent risk. With cold calling, you dial the number of a lead you’ve never spoken to before. If you’re following outbound sales strategies, then you’re the one doing all the work and initiating.Ĭold calling is the primary example of outbound sales. We’ve talked about the difference between outbound and inbound marketing before on this blog, and a similar premise works in sales. The first of the sales strategies involves the use of outbound sales. Here’s more info about both types of sales strategies. To appeal to as many types of leads as possible, you might use an outbound or inbound strategy. Next, let’s talk about the types of sales strategies. Image courtesy of HubSpot Types of Sales Strategies
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